Users will soon have a updated setting that enables them to cut down on the quantity of AI-made content appearing in their feeds. This step comes as the platform revealed that it presently contains in excess of 1 thousand million AI-generated clips.
Testing and Rollout
The update is undergoing trials over the coming weeks before a widespread rollout. This shift comes amid a surge in content created by AI, spurred by emerging AI video creators.
AI Content on Other Platforms
Recent reports that almost a tenth of the fastest-growing content creators on another major platform exclusively feature content made by AI. A significant portion of this content is deemed low-quality AI content, a label for substandard, bulk-generated content that is often illogical or surreal.
Based on user feedback that many people like content created using AI tools, including digital art to science explainers, and we aim to offer the community the power to see more or less of that, depending on their own choices,” said a company executive.
AI on the Platform
The platform disclosed that there are now over a billion videos on its service tagged as made with AI. Collectively, more than 100 million pieces of content are submitted to the platform daily, making AI content a relatively small portion of its complete catalog.
How to Adjust Settings
Members will be capable of reduce or increase the volume of AI-generated videos they watch by opening the topic control feature in the application and selecting AI-made media. Further subjects that are already be controlled under the setting cover current affairs, clothing, beauty, and dance.
AI Disclosure Rules
TikTok’s policies oblige creators to identify “realistic” artificially created content, and it prohibits malicious AI impersonations of well-known individuals or emergencies. Any authentic-looking AI video that is without a tag can be taken down under its community policies.
Additionally, the platform will henceforth attach an “AI-made” watermark to content created with its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This step is intended to stop users from attempting to bypass the labeling process.
AI Literacy Programs
The company is also introducing a $2 million educational fund for specialists and organizations to produce informative material about ethical AI use. This initiative will support charitable organizations dedicated to teaching coding and technology.
Moderation Strategy
The platform has supported its moderation strategy, amid debate over intentions to make redundant hundreds of content moderators in the United Kingdom. It is set to reduce a significant number of roles in its user protection team in its British office, with labor groups and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would remain essential, but AI can protect employees by removing the most distressing content prior to it has to be seen by people. The company reported a 76% decrease in shocking and graphic content handled by human moderators over the previous year due to the use of its AI tools.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we also think it’s very important to reduce exposure to unsafe media as rapidly, which is the area in which a significant AI assistance is making a difference process content quickly.”
